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Beauty in differences 

During my six-month stay in the United States, I focused on the cultural contrasts between Michigan and Austria. One of the first things I noticed was how little people walk in everyday life compared to what I was used to. This inspired the core idea of my exhibition: to create a walking experience that encourages slowing down and active observation.

 
A Walkable Exhibition

At the College for Creative Studies, I designed an exhibition featuring eight analog photographs, each one symbolizing a different cultural insight. The photos hang from the ceiling, creating a floating effect that mirrors the fluid and subjective nature of culture. As visitors move through the space, they trigger voiceovers by pressing buttons — listening through headphones to short stories and thoughts connected to each image. At the end of this journey, the photographs come together in a collage, offering a broader perspective through the sum of all impressions.


Why Analog?

The choice of using an analog camera was intentional. In a world overflowing with digital content and social media noise, analog photography forces you to slow down, observe more consciously, and trust your instincts. It became both a creative and cultural statement — cutting through the digital overwhelm with something tangible and timeless.


Carrying the Idea Further

To preserve and deepen the project, I compiled all reflections, texts, and visuals into a book — a lasting format that invites readers to dive in at their own pace. I also developed a smaller, portable version of the exhibition: the images were turned into postcards, the voiceovers remained accessible via buttons and headphones, making it easy to bring the experience to other spaces while keeping its immersive and personal character.

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Overview

FlowerpowerCorporate Design

LPCA (AT)Corporate Design

Just spices (AT)Packaging

Greentech (AT)Illustration

Die Kellerbauer (AT)Corporate Design

Kronblad (AT/SWE)Typographie

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