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Logos Praise Choir Identity

The Logos Praise Choir, a modern Christian gospel choir, approached me to refresh their visual identity, which had become outdated and inconsistent across platforms. The challenge was to create a design that honors their spiritual depth and rich tradition while feeling modern, flexible, and timeless.

I developed a holistic brand system that bridges past and present. The updated identity features a symbol-rich logo combining a cross and the letter “L” for “Logos,” paired with the expressive typefaces Neue Plank and Capraia to reflect the choir’s values. I created a flexible design system that works across concert posters, merchandise, and digital media, including adaptable video margins. With elegant curves and a minimalist aesthetic, the refreshed look captures the uplifting energy of the choir’s performances while staying grounded in its heritage.

Client: Logos Praise Choir Austria (Flavia Demean, Conductor)
Concept & Art Direction: Naomi Bujdei
Design System & Logo: Naomi Bujdei
Typography: Neue Plank & Capraia
Date: 2025