Project
AI & AlphaTauri
Description
For this project, I explored the visual identity of AlphaTauri by researching their Instagram and overall brand direction. I focused on their clean, minimal aesthetic and the way they present performance-driven clothing in a refined and understated way.
Year
2026
Discipline
Photography
Project Type
Personal
Building on that foundation, I reinterpreted the brand through my own perspective. While keeping the minimal tone, I introduced elements of my personal style—especially a more analog-inspired approach through lighting, texture, and subtle imperfections—to create a slightly different visual atmosphere.
As part of the process, I used AI image-generation tools to develop and experiment with compositions. This allowed me to quickly explore variations and push certain ideas further, while still maintaining a grounded, realistic feel rather than a futuristic one.
The final result is a series that balances AlphaTauri’s minimal and functional identity with my own analog-inspired visual language, creating a dialogue between brand research and personal expression.
Contact
Badnerstraße 9/5,
2504 Sooss, Austria
Phone: +43 660 3932526
Email: bujdei_naomi@yahoo.de
Behance: @naomibujdei
© Naomi Bujdei 2025
Graphic designer
