Project
Hidden in plain sight
Description
Hidden in Plain Sight is inspired by the iceberg model of culture — much of it lies beneath the surface. The project explores the tension between structure and cultural fluidity: each paragraph shifts subtly left or right to reflect how culture moves and evolves, while the justified layout maintains the stability we rely on in daily life. Typography and spacing create a dynamic editorial system that balances rhythm and order, highlighting hidden cultural moments beneath the visible surface.
Year
2025
Discipline
Editorial Design
Project Type
University
By looking into the theory of Hall’s Cultural Iceberg Model, the book explores both visible and hidden aspects of culture, uncovering subtle norms, values, and everyday behaviors.
Analog photography, with its tactile quality and imperfections, captures moments that often go unnoticed, highlighting subtle contrasts that digital media can overlook. As Susan Sontag once noted, photography ‘is a way of imprisoning reality, understood as a way of making it tangible.’
By combining images with personal narratives and interactive elements, the book invites readers to explore and reflect on the hidden layers of culture, turning abstract contrasts between Austria and Michigan into tangible experiences.
Transparent pages let images and texts overlap, showing how culture is layered and connected.
The fluid layout mirrors culture's dynamic and evolving essence. As Stuart Hall insightfully noted, 'Cultural identities are the names we give to the different ways we are positioned by, and position ourselves within, the narratives of the past.'
Contact
Badnerstraße 9/5,
2504 Sooss, Austria
Phone: +43 660 3932526
Email: bujdei_naomi@yahoo.de
Behance: @naomibujdei
© Naomi Bujdei 2025
Graphic designer
